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Changing a Swiss company's Russian marketing structures

A Swiss company which markets pharmaceutical and orthopaedic products and does a lot of business in Russia lost its cooperation partner there, so it decided to found its own marketing subsidiary.

PCH was requested to provide comprehensive support in this change process. It designed, organised and implemented the company's exhibition concept and exhibition stand for a trade fair in St. Petersburg. Trained Russian-speaking consultants provided local support which considerably simplified communication and organisation. This made an important contribution to confidence building and clearly differentiated the company from its competitors. Job advertisements were posted in advance of the fair to shortlist the potential candidates.

A cost-effective yet professional overall presentation of the company was achieved with the combination of exhibition concept, personnel interviews, the provision of product training to personnel and dialogue with potential customers.